#7 The offer I’m building far more often than courses lately
There has been a lot of noise around the online course space recently and more and more coaches are coming to me looking for additional ways to support their customers.
There have been a number of high profile shifts like Amy Porterfield announcing she is no longer running DCA and I'm not surprised people are questioning where they go next and whether there is still the same demand for online courses.
Courses haven't lost their value but there has been a definite shift in how they are delivered. Information on its own isn’t the problem but disconnection is.
With the upsurge in the use of AI, people can get knowledge in seconds. What they can’t get is clarity, reassurance, accountability, or support when they’re stuck, doubting themselves or trying to apply what they’ve learned to their own business.
That's why I am seeing such an increase in demand for community and why my done-for-you Kajabi community builds have grown so quickly over the past few months.
There are a number of benefits in having a community
1. People get results, not just information
Community drives action, accountability and real progress.
2. Engagement (and retention) goes up
When people feel supported and connected, they stay.
3. Recurring, sustainable revenue
A community reduces reliance on constant launches and creates predictable monthly income.
4. Less content pressure for you
You don’t need endless new modules. Conversation, coaching and support offer real value.
If you feel your audience needs more support, a community is often the natural next step. And it doesn’t need to be complicated or time consuming to launch.
Drop me a message if you would like to find out more
To your launch success!
Lynne
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