#10 Broken Links are not just a Tech Problem

You're staring at a blank screen trying to write another post because you know you need to stay visible but it's late and you're exhausted.

Engagement's down, sales are slow and the growth you had hoped for.....hasn't quite happened

When this happens, the instinct is almost always to rebuild. A new sales page. Different messaging. A slightly different offer. Another funnel. This is something I see time and time again even with the most successful coaches.

However, behind the scenes the systems have started to fail.

• Sales pages that aren't connected properly
• Automations that never got updated.
• No clear next steps once someone buys
• A nurture sequence that stops too soon

Individually? Small.

Collectively? They slow everything down and, in all likelihood, could be costing you sales. It's not you. It's that your system isn't structured to keep up with your level of growth

What to check today

Here are five things you can check today that will make a huge difference:

• Check for broken links. Do all your call to action buttons (buy now, etc) actually work?
• Does every offer have a clear next step once someone has purchased, or does the journey just stop?
• Is your checkout page simple and distraction-free, or are there extra clicks that could cost you the sale?
• Have you tested the customer journey yourself? What would a new client experience when trying to buy from you for the first time?
• How easy is it to find your core offer? How many pages or clicks does it take to get there? (This is exactly what I found running a funnel audit for a client recently, all her traffic was landing on a page with no path to buy at all.)

The bigger your audience, the more expensive those gaps become. If you want to check your own funnel against the same checks I run inside my paid audits, the Funnel Health Check walks you through it in about an hour.

Where this gets fixed properly

If you're reading this and thinking, this is what I need to do but I just don't know where to start, this is the work we do inside The 90 Day Accelerator.

It's a 1:1 coaching programme where we focus on your core offer or service to find out what's working, what's not, and fix it so that, at the end of the 90 days, you're ready to launch or scale with clarity and confidence.

EXPLORE THE 90 DAY ACCELERATOR

Lynne