#14 The best kept secret on my own website
I've been rebuilding my website this month. New pages, new offers, the lot. Hence why things have been a little quieter than normal.
And in the process I found something I'd missed for weeks. A few things, if I'm honest.
I'd added the Course & Funnel Performance Audit as a new offer. New page, new copy, all sorted. Except when I looked properly, a number of my old pages still didn't mention it anywhere. The best kept secret ever.
Not because I don't know my own offers. But when you're this close to your own business, you stop seeing it properly. You know what you sell. You forget that your website doesn't always say so. It's fixed now.
We all have versions of this somewhere.
Maybe it's:
- A blog that ranks well but never mentions what you actually sell
- A funnel that leads somewhere, just not somewhere useful
- A homepage that explains what you do but not what to do next
- An automation that no longer works, and is stopping buyers from purchasing without you realising
The Course & Funnel Performance Audit exists for exactly this. It's not a redesign or a rebuild. It's an in depth look at what's actually happening in your funnel and your site right now, and what it's costing you in leads and sales.
And if you spot anything on your own site that isn't quite right, let me know. I'd put money on it not being the only gap.
Speak soon,
Lynne
