#16 Why "fixing the course" is rarely the fix

When it's your own business, it's hard to see where the real problems are. Missing sales page, anyone? 👀

I was reminded of this again recently while running a Course & Funnel Audit for a client who was getting 700 to 800 people a month landing on her website and making almost zero sales. Her instinct was that the course itself needed changing.

It didn't. The course wasn't the problem.

Where the sales were actually going

All of that ad spend was sending visitors to a cold page - the homepage. Not to the course sales page or to the free webinar she was running in the background. No promotion behind it at all despite the free webinar having already converted one in four people who'd been through it. 

The traffic wasn't broken. The tech wasn't really the problem either, not fundamentally. The problem was that months of budget were being spent trying to force cold traffic to buy, while the one thing that had already proven it could convert wasn't being promoted at all.

Most funnel problems aren't tech problems

You can have a great offer and a beautifully designed sales page and still not make sales, if you're sending people to the wrong point in the journey.

Before you spend a penny on ads, make sure your sales funnel is actually converting.

Not sure what's costing you sales?

This is exactly why I put together The Course & Funnel Audit to uncover what's not working, what's costing you leads and sales and what to fix first.

Book The Course & Funnel Performance Audit

Any questions, just get in touch.

Lynne