Why "fixing the course" is rarely the fix

When it's your own business, it can be really difficult to see exactly where the problems are or what you might have overlooked. Missing sales page, anyone? 👀

I was reminded of this again recently after completing an audit for a client who had made almost zero sales on her course, despite 700 to 800 people a month landing on her website. Her initial instinct was that it must be the course. It needed changing.

That's not what was actually costing her sales.

Where the sales were actually going

All of that ad spend was sending visitors to a cold page - the homepage. Not to the course sales page or to the free webinar she was running in the background. No promotion behind it at all despite the free webinar having already converted one in four people who'd been through it. 

The traffic wasn't broken. The tech wasn't really the problem either, not fundamentally. The problem was that months of budget were being spent trying to force cold traffic to buy, while the one thing that had already proven it could convert wasn't being promoted at all.

Most funnel problems aren't tech problems

You can have a great offer and a beautifully designed sales page and still not make sales, if you're sending people to the wrong point in the journey.

Before you spend a penny on ads, make sure your sales funnel is actually converting.

Not sure what's costing you sales?

This is exactly why I put together The Course & Funnel Performance Audit to uncover what's not working, what's costing you leads and sales and what to fix first.

Book The Course & Funnel Performance Audit

Any questions, just get in touch.

Lynne